We are grateful that Euromonitor’s assessment of etaily’s role in this e-commerce juncture aligns with our vision, objectives and initiatives that will sharpen the edge of local businesses in the digital space.
One thing has also become clear: Despite the lifting of COVID-19 restrictions, people will still continue to shop online and e-commerce will still flourish. The pandemic has forced Filipinos to shift their shopping behavior toward digital that it has now become a habit.
To become knowledgeable and efficient in developing the necessary digital skillset while addressing customer expectations, retailers would have to make a huge investment in terms of time, money, training and possibly recruitment. This is a complex process, which many brands cannot master quickly enough.In designing etaily, the idea was to preserve all these wonderful brands and build for them an unbeatable ecosystem that has solutions that fit their individual needs.
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