Different. Unhinged. Ugly. The BMW iX, inside and out, is one of the most polarizing new cars on sale today. It’s the foil to the. This one is what happens when a carmaker decides to flip the script, going for tech above everything else. While their approach is about 95 percent agreeable, the remaining five perfect makes you question whether they should have done something like this in the first place.
With 326 horsepower and 630 Nm on tap, the iX is quite fast for its size and weight. It won’t be lighting any dragstrip on fire, but jab down on the accelerator and there’s a satisfactory whoosh all the way to triple digit speeds. Straight-line performance is typical EV, but with an added twist. Normally, there’s no aural feedback that accompanies the surge in speed, but here, there’s a Hans Zimmer-composed soundtrack called BMW Iconic Sounds. It’s eerie with a very 2001: A Space Odyssey vibe.
So far, the iX stays close to what’s expected of a BMW: being excellent to drive. Granted driver involvement isn’t so high here, but because the calibration of the various controls and systems is so intuitive, it’s still quite satisfying. What’s all the fuss about then? Well, just look at it. The screen itself is one part instrument cluster and one part touchscreen . It also happens to use the latest generation BMW iDrive system. The driver display itself is configurable , while the center screen is maximized with a tile-like structure that shows several widgets at once. Other functions are buried in a smartphone-like app drawer. Scrolling and tapping through them feels overwhelming at first, but given time, the entire menu is logically arranged.
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