Potential bets start advertising on Facebook as 2022 campaign shifts to social media

Potential candidates have started advertising on Facebook more than a year before the May 2022 elections, spending several thousand to a few million pesos since August 2020, data from the social media platform showed.

They are the two biggest ad spenders so far on the social media platform among potential national candidates. It’s an average of P562,250 in ad spending a month for Gatchalian and about P130,000 a month for Trillanes. Several ground activities have also been arranged nationwide, including gatherings in support of the presidential candidacy of the survey frontrunner, Davao City Mayor Sara Duterte, the president’s daughter. On Facebook, a few supporters paid for ads to promote her, too.

The Digital 2021: Global Overview report showed that Filipinos spent more time than any country in the world on the internet, particularly on social media. The report was conducted by creative agency We Are Social and social media management platform Hootsuite. Indeed, many local politicians have paid for Facebook ads. Camarines Sur Gov. Migz Villafuerte spent nearly P1 million while Gatchalian’s brother, Mayor Rex Gatchalian of Valenzuela City, and Cebu Rep. Pablo John “PJ” Garcia both spent less than P200,000.These are data available to the public through Facebook’s Ad Library, a searchable database of ads across Facebook and Instagram. It shows the posts that were boosted on the social media platforms and who paid for them.

Facebook uses artificial intelligence to review all ads before they are shown on Facebook and Instagram. “It’s inescapable that Facebook will be a major factor [during the campaign], but hopefully it’s not the only social media platform that people will use,” said Jimenez.

Philippines Latest News, Philippines Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Rabiya Mateo now most followed Miss Universe candidate with 915K followersMiss Universe Philippines Rabiya Mateo breached the 900,000 mark and is now the the most followed candidate in the pageant. She has a total of 915,000 Kaya naman pala inggit ang isang tunog palaman. PhilstarNews
Source: interaksyon - 🏆 24. / 51 Read more »

Cropped? Miss Grand Philippines Samantha Bernardo's courtesy call photos earn buzzSocial media users noticed that a portrait of President Rodrigo Duterte was excluded in some pictures shared by Miss Grand International 2020 first PhilstarNews Great job, Sam! We are so proud of you!
Source: interaksyon - 🏆 24. / 51 Read more »

Sunshine Cruz condemns lewd posts on daughters anew: ‘Walang ginagawang masama ang pamilya ko’Sunshine Cruz has once again condemned the malicious comments and social media posts targeting her and her daughters. | IBiongINQ
Source: inquirerdotnet - 🏆 3. / 86 Read more »

Moira's singing video while using mobile glass shield goes viralA video of Moira dela Torre has gone viral on social media, drawing mixed reactions from several netizens. hi, sorry for promoting but dm me to avail. a rt or like is a big help for my ol class and expenses thank u! NETFLIX AND SPOTIFY PREMIUM dm me to avail mop : gcash or load. Tapos pinasa nya yung mic dun sa isang tao. non sense. Siya ba ung singer na nakakaantok kumanta? 😂
Source: ABSCBNNews - 🏆 5. / 83 Read more »

Dalaga nagbebenta ng gawang trinket dishes, ashtrays para mapagamot asong may sakitMAYNILA - Idinaan na sa social media ng isang 19-anyos na dalaga mula sa Tarlac City ang paghingi ng tulong para sa pagpapagamot sa kaniyang alagang aso. Awww, dog_rates pawssionproject
Source: ABSCBNNews - 🏆 5. / 83 Read more »

Smartmatic bags P 403-M Comelec contract for 2022 electionsSmartmatic will remain the country’s automated elections system provider for the May 9, 2022, general elections.
Source: cebudailynews - 🏆 8. / 71 Read more »