Pokémon Smile uses virtual Pokémon to encourage kids to brush their teeth

On Wednesday, The Pokémon Company announced Pokémon Smile, a mobile application that uses augmented reality -powered anime creatures to promote healthy toothbrushing habits.

In its latest attempt to use the franchise to help kids develop healthy habits, The Pokémon Company has introduced Pokémon Smile, which gives children a chance to catch virtual Pokémon as they brush their teeth.When open, this app uses the front camera to show kids a live video of themselves as they brush; on the bottom of the screen is a cartoon set of teeth with vibrant purple “cavity-causing bacteria” which they can rescue Pokémon from the more they brush.

Using AR, kids can put a virtual Pokémon hat on themselves and take pictures which can then be customized with stickers. Parents can set toothbrushing reminders so they can get notified when it’s Pokémon brushing time.

AFP Super nice.

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