Pixar’s Lightyear underwhelms with $51 million debut as Jurassic World stays No. 1 - BusinessWorld Online

— skipped theaters to land directly on Disney+, leaving some box office analysts to question if consumers have been trained to watch Pixar movies at home. Other industry experts question if Disney is relying too heavily on brand recognition and not enough on execution.“This is a soft opening for a spin-off of one of the most successful animation series of all time,” says David A. Gross, who runs the movie consulting firm Franchise Entertainment Research.

continues to fly high with a mammoth $44 million from 4,035 venues in North America. Those box office returns, a scant 15% drop from its prior outing, are especially significant because the film has been playing in theaters for a month. Only one film,with $50 million in its fourth weekend of release, has generated more at this point in its theatrical run.

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