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PH specialty coffee debuts in Japan

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Three specialty coffee varieties from the Philippines have debuted in Japan as demand for exotic and special coffee is growing worldwide.

Trade and industry Commercial Counselor Dita Angara-Mathay and her team at DTI Tokyo organized three coffee events envisioned to help Philippine specialty coffee penetrate the Japanese market. The last event on June 14 brought together about 41 industry players from key brand name industry players to coffee roasters, coffee shop owners, importers, and hobbyists.

Mount Apo is the highest mountain in the Philippines and Cordillera in Benguet is described as the 8th wonder of the World. Both places are must visit tourist spots. “We want to push it in Japan, Asia’s largest coffee market as a niche gourmet product. We are confident a few Japanese coffee shops will feature it among their small-lot coffee lines,” said Mathay.

Very few people are aware that the Philippines was one of the top producers of coffee in the world in the 1880s. Fast forward to today, opportunities abound in the rising wave of coffee consumption and increasing number of people who actively search and prepare specialty coffee in their homes or pursue it as a business.

 

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