A social study conducted locally indicated that many people across the globe turn to alcohol when they are sad and lonely, or grieving for the loss of a loved one, sulking over a breakup with a lover or partner, or moping on a financial debacle.
The research done by Packworks Sari IQ showed that sale of alcoholic beverages jumped up to 14.2 percent from October 31 to November 2, 2021 from 11.10 percent on October 1 to 30, 2021. The comparative reflected a typical day’s worth of market share to the three-day “Undas” holiday last year.
“The decrease may be because, in a period of solemnity in deference to the dead, we stay away from products that may have caused the death of our loved ones. A poignant reminder that life is short and people want to enjoy it longer,” Montiel added. Even with the increasing market share for alcohol, Sari IQ found out that daily sales during “Undas” were typically lower than in the whole month of October, where total sales daily decreased by 19.78 percent.
Source: News Formal (newsformal.com)