New York—For most people, a police mug shot would be a badge of dishonor they would do anything to erase.The scowling, vengeful stare captured at a Georgia jail recently after Trump was booked on racketeering and conspiracy charges has quickly become his 2024 campaign symbol.
Notably absent from the merchandise is the local sheriff’s badge watermark that appeared in the image released by authorities. New York-based marketing guru Daniel Binns said the photo could be a “hugely powerful” branding tool for Trump. “It couldn’t be more different in terms of what it stands for, but that was an equally iconic piece of imagery,” he said.
He included the “never surrender” slogan and added “election interference”—his common refrain that the four criminal cases against him are a Democratic plot to derail his bid to regain the White House in next year’s election.Some of his most prominent backers are also weaponizing the image as the Republican Party seeks to take back the presidency from Joe Biden.
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