Interestingly, when I started to write this piece along this storyline, I remember a personal experience after I retired a year back. As a retiree, I was expecting I would receive news or updates from my former work colleagues. It did not happen and so I told myself, “Out of sight, out of mind.”
On the contrary, an association needs to constantly think of, engage with, and serve its members. It cannot afford to ignore them just because they are out of sight. From the perspective of members, forgetting means the association does not care for them, a big reason members do not renew.Don’t forget your members are people whom you can relate to and ask to engage with.
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