[OPINION] The ‘cinemafication’ of Duterte’s State of the Nation Address

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'These attempts at ‘picture perfection’ replaces the President’s address. Our country’s woes cannot be cured by a manicured picture, image, and video with fancy camera works.' SONA2019

The State of the Nation Address of the president of the republic is enshrined in Article VII, Section 23, of the 1987 Constitution as his mandated duty to open and address both houses of Congress – the House of Representatives or the congressmen and the Philippine Senate – on its joint plenary session every 4th Monday of July at the Batasang Pambansa or the National Legislative Hall.

Traditionally, SONA is just a dry formal sanitized narration of the yearly accomplishments of every regime in the Philippines. SONA is like an accomplishment report to Congress. The usually hour-long narration and speech ends with plans for the future and possible legislation to compliment said plans; problems that still need to be fixed, and the usual promise of a bright future for Filipinos.

The case being described by Adatto of one picture perfection was that of former United States president George W. Bush on May 1, 2003. In the picture, Bush was prominently placed outside the command center of a US aircraft carrier. He was surrounded by US servicemen standing in attention. Also prominently displayed is a banner at the top of the command center bearing the words: “Mission Accomplished.” The background is the color of the American flag.

Before PCOO, nothing much has been said about the conscious effort to create “picture perfection” for the president of the republic. Everything then were standard photo-opportunities and videos managed and directed by the OPS. Some were taken by news agencies covering the Malacañang Palace, the official residence of the president during his tenureship.

For starters, after 3 years, we are still being ravaged by the drug problem. We certainly are not crime-free. Corruption still lords over the government. Oppositionists are threatened, if not detained, as in the case of a lady senator and the impending arrest of scores of oppositionists using testimony from some washed up whistle-blower.

because, according to him – during one of his interviews with media prior to his, so to speak, directorial debut starring the President – “People might be wondering,I just want to clear that up. I’m here as a director so we can reach the proper order of the shots and just to make sure also that we would be able to capture what kind of president he truly is.”

 

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