The expansion strategy solidifies the company's aim to achieve its vision of becoming 'The Premier Medium-sized Hospitality Management Company in Southeast Asia.'
Hospitality Group offers a comprehensive range of accommodation brands catering to the diverse needs of both short-term and long-term stays across many countries. These brands are well-equipped to meet the requirements of both business and leisure travelers. Beyond accommodation, Hospitality Group underscores collaboration with suppliers and partners. Leveraging over five decades of expertise and experience, alongside a deep understanding of the Southeast Asian travel industry, the company meets business requirements with flexibility as a key organisational strength, enabling the development of strategies driving exceptional growth. In the first quarter of 2024,
Hospitality Group, particularly for resorts in Phuket and Pattaya. It continues to be the key market, alongside other growing markets such as Japan, Korea, and India, showing strong year-over-year growth. Hospitality Group's vision and focus on Southeast Asia, leveraging Malaysia's tourism potential and capacity to cater to the MICE market. The renowned Amari brand, popular among Thai and foreign tourists, strategically targets the City MICE, Urban MICE, and resort markets in the upper-upscale segment. Planning to introduce three new properties: Amari Colombo in Sri Lanka is scheduled to open in Q4 2024.
Hospitality Group is 'Shama', which currently boasts over 2,500 accommodation units across 20 properties. Particularly in Thailand, Shama has experienced a growth of up to 200% within 5 years. In Hong Kong, 'Shama' is regarded as a leader and holds the position of No.1 international serviced apartment provider with 7 properties. Currently,
Hospitality Group has diversified its portfolio beyond hotel brands, venturing into various hospitality domains. An example of this expansion is the forthcoming launch of another Prego restaurant. Prego, renowned for its authentic Italian cuisine and captivating food culture since its inception in 2003, continues to captivate palates.
Source: Holiday News (holidaynews.net)
Hospitality Group Sets Revenue Target Of Over THB 400 Million For 2024
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