But findings from the HP Smart Where IT Matters Study show a generational gap is apparent, as Gen Z microbusiness owners now sit alongside baby boomers in displaying high levels of doubt and resistance to technology adoption in the Asian markets of Indonesia, Malaysia, Thailand, and the Philippines.
The study conducted by research firm Kantar and commissioned by HP, surveyed approximately 1,200 microbusiness owners to explore the dynamics of technology adoption in Southeast Asia. The study findings suggest that for microbusinesses to thrive in the digital age, Gen X and millennials must take the lead to dispel lingering technology fear, uncertainty and doubt.
While doubts remain, they have not stopped microbusinesses making the most of technology where the ROI has been clear and obvious. One key finding showed that 85 percent of microbusinesses in the region use smartphones and tablets to run their business, with 59 percent also using printers for business.Smart Tank 700 and 500 Series printers
“Technologies like the HP Smart Tank and HP Smart App remove complexity by providing a smart print experience that works from anywhere, anytime, any device. In light of today’s business owner priorities, the ability to provide seamless, smart and sustainable printing on the go with high capacity and performance, can be critical to the smooth running of fast-growing microbusinesses everywhere,” Reyes added.
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