The classic search and click made ubiquitous by the Google behemoth is getting a major AI makeover as bots ChatGPT, Bard or Bing see hundreds of millions of web surfers seek answers to life's questions in a new way.'People are realizing how many times they use Google search, not to find a webpage, but to answer a question,' said Stefan Sigg, Chief Product Officer at Germany-based Software AG.
Personal 'genie''I think search is going to be fractured into a million pieces, and integrated into all sorts of interfaces, and not just one monolithic centralized place, which is what Google has become,' said John Battelle, author and media entrepreneur.But if every website acts like a faithful friend, it will become ever more difficult to distinguish good information from bad, he warned.'Would you trust an AI travel agent to give you the right deal? No,' Battelle said.
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