Of tradition, tech, and tolerances - BusinessWorld Online

Speaking at the event, Jaguar Land Rover Chief Executive Officer Thierry Bollore opined, “The new Range Rover is a superb manifestation of our vision to create the world’s most desirable luxury vehicles for the most discerning of customers. It writes the next chapter in the unique story of pioneering innovation that has been a Range Rover hallmark for more than 50 years.”

It’s perhaps for renowned aesthetics that present Range Rover designers treated the original template with much reverence. “I think a lot of our customers like evolution, not revolution, when it comes to the Range Rover’s design. This generation just naturally takes us on that journey,” averred Mr. Ward. The signature design aspects remain: “the falling roofline, strong waistline — with its horizontal emphasis — and lower rising sill.

It’s also a showpiece of addition through subtraction. Mr. Ward used the word “reductive” to describe the ethos employed for the Range Rover’s benefit. The executive explained to this writer, “Reductive effectively means less is more. What we’ve done is to really clean up the car and do away with any excess, any noise around the interior. There are a lot less buttons now.

Adjustable, well-appointed seats deliver more sensorial comfort, in addition to the pampering and heightened sense of well-being provided by Cabin Air Purification Pro which employs dual-Nanoe X technology to help remove allergens and pathogens — significantly reducing odors and viruses. CO2 Management and PM2.5 cabin air filtration further enhance air quality. Advanced Nanoe X technology is scientifically proven to significantly reduce viruses and bacteria — yes, including SARS-CoV-2 viruses.

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