No longer ‘Erwan Heussaff’: Restaurateur rebrands online channels

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Restaurateur and vlogger Erwan Heussaff announced on Tuesday a revamp of his online channels as FEATR, instead of being name eponymously, to turn the spotlight on other hosts and personalities.

Watch more in iWantTFC “Erwan Heussaff” has been the flagship brand of The Fat Kid Inside Studios, offering content about food and travel through Facebook and YouTube.

Turning emotional, Heussaff recalled that 2020 had been a difficult year for his studio, which employs 14 people. At the time, he was based in Melbourne, Australia, where his wife, actress Anne Curtis, gave birth to their first daughter. Heussaff also opened up about his self-admitted “non-viral” personality, saying that while popular online challenges would have courted more views — which would translate to income for the studio — it would simply come off as “inauthentic” from the group’s culinary and travel branding.

 

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