Nike shares surge as return of pro sports boosts outlook

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Shares of Nike skyrocketed Thursday on blowout earnings propelled by gains in direct sales to consumers and positive momentum from the return of professional sports.

The sportswear giant scored record quarterly revenue earnings in North America and also benefited from a big jump in sales in Europe, Middle East and Africa compared to the same period last year, when COVID-19 restrictions were most severe.

"We're proud that more goals have been scored using Nike boots than all the others combined," said Chief Executive John Donahoe on an earnings conference call.

 

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