NFT-themed resto Bored and Hungry opens first Asia branch in this Makati City mall

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Bored and Hungry is the world's first Bored Ape-inspired restaurant founded by The Food Fighters, an NFT-backed restaurant group.

MANILA, Philippines – A new brand of American burgers has set foot in the country! It’s the US’ first NFT-themed restaurant Bored and Hungry, and it opened its first branch in Asia at The Grid Food Market, Power Plant Mall, Makati City in March.

Bored and Hungry, in partnership with Tasteless Food Group, first popped up in Metro Manila at the Marriot Hotel in November 2022 for Philippine Blockchain Week, and then also at The Grid for a few days. It is now back for good. It was initially meant to just be a 90-day pop-up in California, but it found success as a permanent venture after attracting 1,500 people on its first day.

 

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