New short film starring Joshua Garcia is dedicated to abandoned elderly

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Starring its newest endorser Joshua Garcia, the short film titled “Akap,” tells the story of a grandmother’s yearning for the tradition of celebrating Christmas Eve with the family.

, the short film titledtells the story of a grandmother’s yearning for the tradition of celebrating Christmas Eve with the family.In the first few scenes, the grandmother longingly looked for relatives she could only remember as “kwan” and “ano” while Joshua, her grandson, prepares the table.The short film ended with the rest of the family members surprising the grandmother and then celebrating in person.released this film on Facebook and YouTube on November 29.

“Finally, maibabalik ang magic ng Pasko dahil sama-sama na ulit tayo. Merry Christmas from GCash!” the e-wallet service said on its post.The short film is part of GCash’sinitiative to help elderly Filipinos who no longer have families to celebrate the holidays with. By the end of the video, three QR codes were presented to the viewers. These are the QR codes of non-profit, non-government organizations that run programs for elderly residents.Through their donations, GCash users can support these organizations’ programs and advocacies to bring some holiday cheer to the poor and abandoned grandmothers and grandfathers in the country.

Aside from community organizing, COSE leads advocacies to protect older people as one of the most at-risk and vulnerable sectors, makes studies and advocates for new policies on healthy aging, implements an inclusive community-based Disaster Risk Reduction program for the elderly, and operates a residential care facility for abandoned older women located in San Jose, Del Monte, Bulacan.

Anawim provides services for the care and rehabilitation, home life, spiritual life and counseling of rejected and abandoned elders.

Source: Entertainment Trends (entertainmenttrends.net)

 

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