In a briefing on Tuesday, Manulife Philippines chief marketing officer Melissa Henson said sales through their digital channel grew by almost 200 percent since the pandemic started, bulk of which are for life insurance and medical or health-related insurance.
Results of the survey titled “The Modern Filipino Family: Exploring family dynamics and digitalization in the new normal,” showed that in the past 12 months, around 25 percent of the respondents who belong to Generation X and around 33 percent of the Millennials purchased insurance products online. She said results of their latest online study are in line with results of their past surveys wherein respondents indicated the need to have insurance coverage to protect them from the impact of untoward situations, such as the pandemic.
“And I think that’s what we saw among the parents that we surveyed this year, that they really have leveraged a lot on the new digital tools to improve their planning so that they can prepare for the unexpected,” she told the Philippine News Agency.
Source: Insurance Report (insurancereport.net)
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