They came together on the digital platform last weekend to show the fashion design industry and the country that: first, they’re still around even if the pandemic has crippled their craft and business, like it did everything else; second, that together, they can rise and survive this crisis.Fashion/events director Jackie Aquino, who himself felt the blow of the pandemic, with his team, mounted the show which he uploaded on his Facebook, Instagram and YouTube last Saturday night.
They whipped up designs or repurposed existing clothes, put them on mannequins or sent them for their models to wear, did videos of these and sent them to Aquino and his team at JCA Productions, who did the patient coordination via video meets and such—a routine so alien to us until this pandemic.Leading composer Louie Ocampo gave Aquino special permission to use “Dalagang Pilipina” as soundtrack. Ocampo performed and arranged it.
The idea was born at the start of the pandemic when Aquino and his friends Randy Ortiz, Marco Protacio , PR and marketing practitioners Pen Roque and Annie Ringor, and this writer would video-con at night to chat and laugh away our COVID angst. Ortiz and Aquino would talk about how designers were closing shop.We’d watch the CR Runway Show, which we found still too polished and glossy. We can’t do that, we’d say. Should it be a fundraiser, we asked.
And that became the gist of the digital fashion show—back to simplest, most functional mode. Just how we are in the new normal, in a world that has been turned upside down by the fear of contagion.
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