Netflix has made progress adding diverse content created by and starring women, Black and Asian people on its platform in recent years, but the streaming service and film studio hasn't had the same success yet with increasing Latinx representation, according to a new study it commissioned.
The percentage of Black main cast members on Netflix reached 22.7% in 2019, up from 16.2% in 2018. About 13% of the United States is Black. Asian individuals, who comprise about 6% of the United States, were about 7% of Netflix main cast members in 2018 and 2019. In 2018, Latinos purchased 23% of movie tickets sold in the United States, according to a Motion Picture Association of America study. The collective buying power of US Latinos reached $1.3 trillion in 2015 and was projected to reach $1.9 trillion by 2023 prior to the Covid-19 pandemic, according to Nielsen data.
"Ugly Betty" star America Ferrera is also set to make her directorial debut in a new Netflix series called"I Am Not Your Perfect Mexican Daughter" — based on author Erika Sánchez's bestselling novel.
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