At a Senate hearing to discuss how athletes are compensated for their celebrity endorsements, Baker and other college sports leaders shifted the focus toward the looming possibility of athletes being deemed employees of their schools — a development that would upend amateur athletics in multiple ways
“We’ll have a patchwork of state legislation that will also create differences which are unsustainable,” he said. “That for me are the things that are most important to avoid.” He also told the committee the NCAA was moving forward with its own regulations for name, image and likeness compensation deals for athletes.
The NCAA men’s Division I basketball tournament accounts for most of the association’s annual revenue, which surpassed $1 billion last year, and Power Five conferences have multibillion-dollar television contracts worth billions with most of the value driven by football. “They want to know there’s an even playing field, we have to find a way to deliver that to them,” Swarbrick said during the hearing. “That can come either by empowering the NCAA in limited areas to enable competitive equity or to develop a process by which we can agree with our student-athletes on what those rules and regulations should be.”
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