HOPEFUL. NBA commissioner Adam Silver expects China to eventually resume broadcasts of NBA games. Photo by Greg Baker/AFP
NEW YORK, USA – NBA commissioner Adam Silver said the league expects to lose"several hundred million dollars" due to a row with China over a tweet by Houston Rockets general managerThe NBA's Chinese sponsors cut ties in a fierce mainland backlash following Morey's tweet in October, just before two NBA teams played preseason exhibition matches in China.also stopped airing NBA games for the country's millions of ardent basketball fans and has not resumed.
"The magnitude of the loss will be in the hundreds of millions of dollars," Silver told a press conference on the sidelines of the All-Star Weekend in Chicago Saturday, February 15 .However,"it's substantial", he added. "I don't want to run from that ... But I don't have any sense that there's any permanent damage to our business there."
The commissioner said he expected CCTV to resume broadcasts of NBA games but did not give a timeframe.
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