The National Basketball Association recently announced that the 2023-24 regular season delivered record-breaking social and digital engagement in several countries across Asia-Pacific, as well as increased merchandise sales. Highlights include:Australia and the Philippines ranked #1 and #2 in average viewership and watch hours outside of the U.S., respectively.
The inaugural NBA In-Season Tournament – now named the Emirates NBA Cup – generated 74% higher viewership on NBA League Pass than non-cup games during the same period.The NBA collaborated with more than 20 celebrities and influencers across Australia, Indonesia, Japan, Korea and the Philippines with a combined 90 million followers, including, to attend NBA games and events and create localized content for fans in the region.
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