For the past month or so, you might have encountered the hashtag Dama Ko, Lahi Ko on your social media feeds. You might have wondered what it meant and if it’s just another ploy to sell you something: a shirt? Maybe a tote? A Zoom concert?
The colorful jeepney remains an iconic symbol of our Filipino-ness. Image by Monica Volpin from Pixabay The campaign points to a UNESCO 2015 report that says Asia Pacific is the world’s biggest cultural and creative industries market, “generating US$743 billion of revenues and 12.7 million jobs.” We don’t even have to look beyond our Netflix menus. Look at South Korea projecting its love of its own culture to the world, and the world growing to love everything Hallyu. Maybe we can do that, too.Dama Ko Lahi Ko is saying “Filipino culture and creativity is our soft power.
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