According to them, the updates are meant to make the platform “more accessible, unique, and focused” on the users and what they’re talking about.,” which makes Western-language texts align left and “easier to read” as users scroll, Twitter said., creative director for the company’s global brand, explained that the change is to primarily improve how they “convey emotion and imperfection.”
“In the history of the company we’ve either relied on someone else’s typeface, from SF Pro and Roboto, to Helvetica Neue in our brand,” he“Regardless of whether you’re pro or anti-Helvetica, I think we can all agree that it’s not up for the job. So, that brings us to ‘Chirp’, our first-ever proprietary typeface,” DeRouenApart from giving the platform its own form of visual expression, “Chirp” is also meant to allow for more personality.
“For everyday use, it must be sharp and legible , but with personality and distinctiveness,” DeRouen said. “We also use it at scale for motion and OOH. Here it’s got to be the life of the party… fun and irreverent… but able to carry a serious tone when the subject calls,” he added. Rounded tittles and punctuation introduce a humanist character. The result is a versatile, contemporary family with international sensibilities. It accomplishes exactly what we need and it has made itself the hero of our refresh.
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