Meta faces backlash over Canada wildfire news block

fled their homes and are desperate for wildfire updates that once would have been shared widely on Facebook.

Meta on August 1 started blocking the distribution of news links and articles on its Facebook and Instagram platforms in response to a recent law requiring digital giants to pay publishers for news content. It requires companies like Meta and Google to make fair commercial deals with Canadian outlets for the news and information – estimated in a report to parliament to be worth Can$330 million per year – that is shared on their platforms, or face binding arbitration.

Almost 80 percent of all online advertising revenues in Canada go to Meta and Google, which has expressed its own reservations about the new law. Nicolas Servel, over at Radio Taiga, a French-language station in Yellowknife, noted that some had found ways of circumventing Meta’s block. But for many smaller news outlets, workarounds have proven challenging as social media platforms have become entrenched.“Time is of the essence,” wrote CBC president Catherine Tait. “I urge you to consider taking the much-needed humanitarian action and immediately lift your ban on vital Canadian news and information to communities dealing with this wildfire emergency.”

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