Meet the Ilonggo businessman in a brand dispute with Prince Harry and Meghan Markle

The tawas-deodorant business owner from Iloilo, Victor Martin Soriano, says he will only stop using “Archewell” if the Queen requests him to do soWhat’s in a name? A lot, it seems, if one were to gauge it on the trademark dispute between the Duke and Duchess of Windsor and a Filipino named Victor Martin Soriano.

Soriano’s name started figuring in news stories involving the Duke and Duchess of Windsor earlier in the week. Apparently, Prince Harry and Meghan Markle had named their charity foundation Archewell, which also happens to be half the brand name of theAccording to a tweet by Soriano, Markle, via her legal counsel Federis & Associates Law Offices, blocked the final trademark registration of Archewell Harvatera, which is the brand of his tawas deodorant.

Soriano told ANCX that the couple’s legal representative has been requested to submit a notarized answer on March 28, 2021, to formalize their complaint. For now, the Iloilo-born business owner has temporarily ceased to use the said brand name while awaiting advice from the court. But he told ANCX he is standing his ground, insisting Archewell is totally different from Archewell Harvatera. “I merged two words, so that makes it a different word already. So [Meghan] should not run after me,” he said Wednesday.

Soriano says the idea to use the name came from Gina Sarabia Espinosa calling her jewelry brand Archewell. Espinosa is the wife of former Iloilo City mayor Jose Espinosa III. “Mrs. Espinosa’s trademark application was approved, so I decided to use it when I created my own brand, but added Harvatera,” he says. Soriano adds he served under the administration of Mayor Espinosa and was the one who filed the trademark application for his wife’s jewelry brand.” meaning “arbor.

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