"Bagong Pilipinas" shall be part of the National Government's branding and communications strategy.
President Ferdinand "Bongbong" Marcos Jr. has taken his push for unity to the next level as he ordered all government offices to adopt the "Bagong Pilipinas," a brand of governance said to be reinforced by "unified" institutions.This developed after Malacañang released a copy of Memorandum Circular No. 24 on Sunday, July 16, 2023.
The said offices are also ordered to adopt the approved Bagong Pilipinas logo and incorporate it in their letterheads, websites, official social media accounts, and other documents about the government's flagship programs. "Towards attaining a promising future for the nation, this Administration commits to embody a brand of governance leadership that is focused on implementing an all-inclusive plan for economic and social transformation," the MC read.
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