Sep 21, 2023 03:57 PM
“The main concept of this is to bring in Korea here in SM Mall of Asia and to banner all the brands curated for everyone,” Mishen Hernandez-Samonte, senior marketing manager of SM Beauty and Look at Me, tells Manila Bulletin Lifestyle during the opening of the event last Sept. 20, 2023. “We see here all the mix of old Korean, big, and newly released brands.
When shopping, SMAC holders can have a chance to play the Grab and Glow in which shoppers can get a chance to win Korean beauty products in a claw machine. They can also have that Korean drama character moment as they take photos in a romantic gazebo. Customers can also try out the Skin lab, which lets people understand their skin better and discover their personalized K-beauty routine using a single selfie snap.