Loco over logos

With one brouhaha after another, and judging by public reaction to DOT’s new slogan LOVE the Philippines and Pagcor’s new logo, it’s been raining cats and dogs on the “parade of achievements” unveiled by some government agencies.

In the case of LOVE…, the DOT immediately canceled their contract with DDB Philippines and insisted they have not paid a centavo of public money to the beleaguered agency, which took the sword for a “mood” board that was truly a product yet to be finalized. The money that will be spent is not in the slogan, but in its use through several vehicles for promotion, from expensive advertising on international media, to printed brochures and give-aways, to LOVE events, outdoor advertising, and so on and so forth.Don’t think about potential corruption, because most of these, particularly placements in international media, do not give commissions, not like the pork barrel.

An active nightlife, competitively priced international culinary fare, numerous fiestas, apart from year-round sun and sand, and a musically-inclined people quick to laughter, all rolled into one, made “more fun” a truly Filipino travel experience.Pagcor for its part unveiled the new logo on their 40th anniversary, with the President no less extolling the contributions to the national economy of state-sponsored gambling, in much the same way that DOT rushed their thing for their 50th birthday.

The thinking public gets entertained momentarily, forgetting the rising cost of living, the traffic, the water shortages even, happy to poke fun at these examples of “good” governance.Only such well-publicized hearings, which star clownish inquisitors sparring against clueless resource persons, can prolong the shelf life of such “fiascoes” as LOVE and Maharlika.

They went to the streets, until the Supreme Court proscribed the pork barrel, and the Ombudsman hastily filed cases against some of the legislators and their cohort Napoles.The public elected two of the accused legislators back into the halls of the “august.”

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