Locad raises $11M to boost supply chain platform - BusinessWorld Online

LOGISTICS startup Locad has raised $11 million during a funding round as part of efforts to boost its supply chain platform in the Philippines and across the Asia-Pacific region.

According to the startup, the funding round will be used to expand its supply chain platform that allows consumer brands in the Philippines and across the APAC region to automatically store, pack, ship, and track orders in a distributed, end-to-end supply chain as-a-service. The startup’s logistics engine provides the backbone to support the e-commerce and omnichannel growth of global brands such as Havaianas, Century Tuna, Reckitt Benckiser, and Emma Sleep in the region.

“As modern consumer brands in the Philippines and APAC are transforming to direct-to-consumer and omnichannel retail, we have seen that the supply chain and fulfillment infrastructure is a key barrier to scaling the business, and the bar is only rising further due to higher customer expectations for fast delivery, and the complexity driven by an increasing number of sales channels,” Mr. Robertz said.

Reefknot Investments Vice President Ervin Lim said that Locad’s operating model of localizing warehouses into the cities and keeping the inventory close to the consumers gives time and cost savings to brands and consumers.

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