on Wednesday, September 28, posted double-digit sales growth in the first half of the year, driven by new store openings and robust demand for its colorful plastic bricks despite rising costs and inflation hitting consumers.
The family-owned company said it had outpaced the toy industry in all major markets during the first six months of the year, when revenue increased 17% to 27 billion Danish crowns .“We’ve gained market share every month in all our major markets, and we’re growing significantly faster than our competitors,” chief executive Niels Christiansen told Reuters in an interview.
Prompted by higher costs of energy, freight, and plastic resin, Lego in August increased prices for some of its products, although products aimed at children had mostly been shielded against price increases, Christiansen said. Lego increased consumer sales by 13% in the six-month period compared to 1% growth in the global toy market, Christiansen said.
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