Longtime advertisers Anheuser-Busch InBev’s Budweiser and Coca-Cola are sitting out the match-up between Kansas City and Tampa Bay to fund COVID-19 vaccine efforts or save money.
Grammy-winning rapper Cardi B will join Wayne and Garth to sing a jingle and tell viewers to eat locally, kicking off a $20 million Uber Eats campaign to support independent restaurants. In a commercial for Vroom, a man sits strapped to an interrogation chair as he attempts to buy a car from a traditional dealership. The online used-car marketplace will tout its home delivery service and contact-less buying process.
Humorous ads are more likely to be uplifting, rather than “knee-slapping sophomore humor,” said Leeann Leahy, chief executive of VIA Agency, which has worked on past Super Bowl spots for Johnson & Johnson and Lowe’s.
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