A South Korean sweet featured as one of the lethal challenges in the Netflix hit TV dramahas become a global craze, boosting business for the candy seller who provided the confection for the show.by depicting childhood games with deadly consequences. One of the challenges has the cash-strapped contestants on the show carving out the symbol etched into a brittle sugar candy called dalgona without cracking the whole piece or risk being shot by masked enforcers.
An Yong-hui, Dalgona shop owner, makes a Dalgona candy in Seoul, South Korea, September 30, 2021. Picture taken on September 30 2021.As the show's popularity has surged since its premiere last month, An hasn't been able to go home for a week in order to meet the demand from eagerHe now sells more than 500 dalgonas a day, from less than 200 before the show's premiere.
Netflix said in an article on the show's creation that director Hwang Dong-hyuk's selection of childhood games was deliberate to make the show more relatable to the audience. In line with the show's viral explosion, international viewers are posting their efforts at making dalgona and passing the challenge on video-sharing platform TikTok and other social media.
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