Hidetoshi Matsukawa, who works for Nara-ism, a souvenir wholesale agent, told CNN he heard last year that the deer, which roam the city's park, were dying after ingesting plastic bags.The city is home to around 1,000 sacred deer, which are officially designated as a national natural treasure in Japan, and many tourists feed them treats.
Matsukawa wanted to come up with a different solution to the problem, and teamed up with a local paper manufacturer and a design firm to work on the project. "We learned rice bran are mostly wasted in the process of rice polishing," said Matsukawa."So this paper helps to reduce that waste as well.""We do not have the data to back up that this paper is not harmful to deers, but I believe this is safe for them as well as for human beings," he said, laughing.
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