Italian ease for summer

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For spring-summer 2024, Ferragamo unveiled a new chapter of Maximilian Davis’ investigation into the Ferragamo woman.

Woman at ease: Natalia Vodianova, photographed by Vanina Sorrenti, stars in Ferragamo’s spring-summer 2024 campaign. The Ferragamo boutique is located in Greenbelt 4.

Ferragamo’s SS 24 collection, which explored parallels between Caribbean and Italian effortlessness, is directly reflected in the interiors: Parquet floors and mid-century furnishings paired with vibrant hues. In accessories, flashes of azure blue — in the Hug bag, folded within an optic white Fiamma, coloring a mule — channel the spirit of the Caribbean, while the construction of the new cage heel draws upon the Ferragamo archive for a distinctly Italian modernity.For fall-winter 2024, a new style of handbag was introduced: A super-soft shape closed with a Gancini, shaped like the symbol of Ferragamo’s home city of Florence — the lily.

“In the ’20s, as a response to the world that surrounded them, people created their own spaces through speakeasies,” Davis explains. “They were hiding what they were wearing until they were safe.”In footwear, emblems of the era are discreet: the sweetheart shape of a satin pump; an elegant T-bar atop a stiletto; a strappy sandal drawn from the archive.

 

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