WITH the start of the campaign season, the Intellectual Property Office of the Philippines reminded the candidates of May 2022 elections and their political parties to adhere to IP laws and properly compensate the owners of copyrighted works used in their promotional paraphernalias.
“Even as candidates are willing to pay a handsome fee, they first and foremost have to ask copyright holders’ permission to use their works in their political ads, and respect their decision if their proposals are turned down if it’s because they refuse any association from a certain political party,” Barba explained.
Barba said that “campaign jingles had been the biggest source of infringement complaints in past election periods, the agency remains to have its eyes wide open on possible cases and disputes that may arise involving new marketing trends in the 2022 elections.”
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