Increasing sharing friction, trust, and safety spending may be key Facebook fixes

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Are 35,000 moderators enough for a platform with 2.7 billion users?

Facebook is designed in a way that we keep posting, sharing, and interacting with others. This activity fuels Facebook and other competing digital platforms.

, for example, asks, why stop political ads in the US just a week before elections, and why not just stop them entirely, and for eternity?with Rappler executive editor and CEO Maria Ressa, give interesting ideas, too, that would potentially make Facebook better for society.The Social Dilemma ,One key idea is that Facebook desperately needs to increase its spending for content moderation. The two lay down the facts. Facebook has about 35,000 moderators. It also has 2.7 billion users.

Harris also believes that Facebook should turn off custom audiences or microtargeting for political ads. Raskin, on the other hands, suggests that design-wise, sharing content should have more friction. To Raskin’s point, the current design, he says, makes it too easy to share, ergo, too easy for content – especially ones that prey on emotions – to spread. Raskin argues that if there were more friction, we could give the “human brain the chance to catch up to this impulse.” If it wasn’t a one-click design, we’d have time to think if a piece of content is truly worth spreading.

 

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