In Seoul, South Korea, the trending phenomenon of pop-up stores rises

Just a little over three hours away from Manila by plane lies the birthplace of the current obsessions of many Filipinos — K-Drama, K-Pop, and K-Food — South Korea.Although not too far from the Philippines, Seoul offers a refreshing coolness even at high noon, with temperatures hovering around 20-22C.

"I hope we have more of this in the Philippines because it's very unique and fun with the activities they offer."Pop-up stores are currently all the rage in Korea and are seen as the future, supported by their government. These businesses, which offer clothing, food, and various products, avoid long-term leases in malls and opt for community-based facilities, staying for only one to two months before moving on.

Source: Entertainment Trends (entertainmenttrends.net)

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