In pandemic times, all the gaming world's a (concert) stage

FORTNITE. A shot of the Fortnite Travis Scott concert in the game. Screenshot from YouTube.

According to the platform that's spurred an international gaming craze since launching in 2017, over 27.7 million unique players participated in the Scott show across its premiere and four encore presentations. Acknowledging the unfortunate circumstances coronavirus has wrought more broadly, Adam Arrigo -- the CEO of Wave, an entertainment technology company that has put on concerts from DJ Jean-Michel Jarre and now is teaming with artists including R&B singer John Legend -- said virtual show business"has exploded" due to quarantine measures.

But he said Wave doesn't aim to replicate an in-person concert, instead working to leverage tech to"create a new experience" heavy on"visual spectacle" and virtual interaction. It also offers artists a way to reach fans who might avoid concerts even in non-pandemic times for a variety of reasons, including ticket cost, travel time or introversion, he said.Dmitri Williams, a communications and technology scholar at the University of Southern California, said beyond improving accessibility, virtual concerts offer a win-win situation for both artists and gaming platforms.

The music industry has played"unprecedented times" on repeat over the past two decades, from struggling to overhaul business models as streaming took over to the current pandemic that has artists and their crews, who rely on touring to survive, trapped at home.

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