In fight vs Covid-19, some brands are doing better than others

According to the report, PRC tops the list because of its strong communications strategy. Netizens appreciated how the organization kept the public informed of developments and updates on Covid-19, with news channels cascading information from the agency in reports shared on social media. Such communications from the agency were well-retweeted by netizens, whose goal was to spread information on the country’s Covid-19 situation.

As for the Adventist Medical Center Manila, delivery became their strongest suit, besting other more well-known institutions as it readily addressed and clarified that there was no patient affected with COVID-19 admitted in their unit. It was also observed that the online community placed a high level of trust in the hospital’s reports.

Government agencies such as the Department of Health , Department of Transportation , Department of Interior and Local Government , and Department of Tourism are also honorable mentions, as well as airline Air Asia.The list, in total, includes six brands. In fourth, fifth, and sixth place, respectively, are De La Salle University , the Department of Foreign Affairs , and Cebu Pacific Air.

Strategy, again, is what secured DFA a spot on the list, because of its efforts surrounding travel restrictions and repatriation of Filipino workers. As for Cebu Pacific, the brand scored high with netizens because of its “consistent delivery of messages and advisories through online and offline platforms.”Outside of the Covid-19 outbreak, Isentia conducts such reputation study for their clients on a periodic basis, says Espinosa.

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