How this young stroke survivor started her own hummus biz

is the name of her delivery-only baby biz, which launched in the pandemic mid-2020 for online customers and neighbors within her community. Coming from the word “safa,” which means “pure” in the Arabic language, Kristine made this her business’ mission – pure quality, hygienic, and natural ingredients, without any artificial flavorings or preservatives. Everything is made fresh daily.

Her product is mainly made from garbanzo beans, sesame paste , and imported premium spices from across the globe. She uses local and imported ingredients for certain flavors – for the Vegan Fudge Hummus selection, it’s imported premium cacao, California raisins, and chocolate chips. Other ingredients are sourced from India, Spain, Italy, Middle East, and even Japan for the SAFA Wasabi Hummus.

In 2020, SAFA Hummus only started with six flavors: Classic White ; Royal Black ; Gusto Pesto ; Tandoori ; Pomodoro ; and the spicy Jalapeño . “We looked at the Pinoy palate and got ideas on blending these flavors with the humble hummus. We are the only brand today in the country that has this wide range of hummus flavors, and yes, some are exotic like our wasabi, peanut, cajun, beetroot, mint, and curry flavors,” Kristine said, proving that you can be both creative yet loyal to a native delicacy – even Middle Eastern customers in the Philippines rave about how it tastes just like home, too.

“The best thing about pursuing our mission is the ‘feel good’ factor that we are putting a healthy, real food brand out in your hands that are addictively delectable! It’s fun. My toddler loves SAFA HUMMUS and we have many more mommies that send us pics, videos, and testimonials of their kids enjoying them,” she said, which makes everything worth it.

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