As with any developed area, the street art of Metro Cebu pervades its corners and finds its way to main roads. Cebu is labeled the oldest city in the Philippines, but it’s one filled with urban modernity, signified in the art that lines its streets. Even its jeepneys, shaped differently from their Manila counterparts, appear like mobile canvases embodying the city’s culture with amazingly spraypainted bodies that would put any “Pimp My Ride” auto revamp to shame.
, advertising psychology professor Francesca Romana Puggelli claims that these ads are effective precisely because they don’t look like ads. “Consumers, particularly younger people resistant to traditional advertising, don’t think ‘what does this mural want from me?’” she says.Street art is in its early stage as an art movement. Society is accepting it, but mainstream reactionary society will appropriate it.
Their friends picked up on its possible critique of colonialism, although that wasn’t koloWn’s intention at that time. “We got into street art because of the lack of space for exhibitions in Cebu during that time, but along the way, we discovered its freedom and spontaneity.” “This might be the end of street art’s countercultural essence when the big corporations are starting to use it for their ends,” koloWn says. “In the last decade, we’ve seen a lot of issues arise on that topic. From Shepard Fairey and other big names supporting an election campaign to street art festivals funded by property developers, they result in the movement being involved in gentrification. Big brands have also used street art as a backdrop for their commercials without artists’ consent.
Source: Entertainment Trends (entertainmenttrends.net)
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