of their monthly income during the holidays in 2021. Yet, a successful season for many retailers this year is threatened by the continuing impact of COVID-19 on the supply chain, along with the current economic challenges such as soaring inflation, increasing price of petroleum products, and weakening consumer confidence.
Seasonal inventory management is often difficult due to advanced purchasing before the season and a high risk of the residual post-season stock. Christmas, in particular, means that there’s a high turnover of product lines from one season to the next. Think about how a lot of smartphones are sold during the holidays but the selection is always different per year. Furthermore, brands also often launch new products that are systematically pushed throughout the -ber months as seen in 11.11 and 12.
Source: News Formal (newsformal.com)
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