How gaming switches shift in engaging youth

FROM flyers on the street, billboards hanging, and TV commercials passing through the screen, traditional marketing tactics don't seem to cut it anymore in an era dominated by smartphones and social media.Defined by their digital immersion from birth, Gen Z and Gen Alpha are the ultimate digital natives. They like to get their information fast and in engaging ways. They prefer streaming and social media sites over traditional television and radio.

The gaming industry has emerged as a central figure in this narrative. In the Philippines, there are approximately 43 million gamers, predominantly from the younger generations. In 2023, a report revealed that 56 percent of Filipino Gen Z turned to gaming for stress relief.Additionally, more than half of Gen Alphas and 48 percent of Gen Z respondents feel that gaming enhances their connections with friends and family.The potential of gaming has also been recognized by the academe.

Source: Gaming Daily Report (gamingdailyreport.net)

Gaming Switches Shift In Engaging Youth

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