Hotel sector still faces challenges in recovery - BusinessMirror

In his welcome remarks at the recent 8th Virtus Awards, Hotel Sales and Marketing Association president Benjamin Martinez said the group “generated P35 million in gross sales” during the group’s September Online Sale , with 78 member hotels and resorts participating. This year’s sales exceeded that of last year’s SOS, which generated P29.2 million in gross sales.

In a text message to the BusinessMirror, he explained, “Targets in the corporate and government market segments are not achieved as expected in rooms and banquets. It has been challenging. Social functions are more intimate now, while meetings and conferences are smaller this year compared to 2019.” The same concern was shared by meetings and events organizers with this paper recently. Hotels are also coping with quicker inflation with the increase in prices of food ingredients.

During the pandemic, HSMA offered to the DOT that hotels host quarantining arrivals, at less than their usual hotel rates, in an effort to keep revenue flowing. The removal of quarantine procedures in February as the Philippines reopened its borders to fully vaccinated leisure travelers, however, resulted in an immediate drop in hotel occupancies.Meanwhile, HSMA recognized this year’s best practices and staff in sales and marketing at the Grand Ballroom of Okada Manila.

Source: News Formal (newsformal.com)

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