Hollywood hype machine plots virus-proof red carpets

RED CARPET. With California coronavirus restrictions easing, and major movies like 'Tenet' eyeing July release dates, Tinseltown's marketing gurus are scrambling for ways to safely roll out those carpets once again. File photo by Angela Weiss / AFPRed-carpet premieres are the pinnacle of any new Hollywood blockbuster's publicity blitz.

These include plexiglass barriers between journalists and stars, screened-off"pods" for interviews via video link, and drop-off zones where pre-selected fans appear on LED screens to engage with actors. "We need to enclose ourselves first so that there is no gathering on sidewalks and people watching," said 15|40 president Craig Waldman.

More immediately, with streaming giants such as Netflix and Amazon continuing to launch major titles during lockdown,"virtual" press junkets in which interviews are conducted entirely online are growing in popularity.

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