History, craftsmanship and seduction by Fauré Le Page

It was like a vision: a French Richard Gere-meets-Pierce Brosnan holding a gun pouch . And then history vignettes, luxe retail industry talk and plenty of laughter.

De Buffévent bought this brand that was in the hands of seven generations of the family that owned it. His present life as director general and artistic director has allowed him to mix history with contemporary in a brand that now seduces the modern generation. Armed, indeed. The brand started in 1717 — that makes it the oldest Parisian luxury leather house — as a maker of guns and armor for royalty as well as revolutionaries. What attracted you to the brand?

I love it when I see a lady pulling out a lipstick from a gun-shaped pouch. We like putting elements of surprise in our items. To me, the art of seduction is the art of surprise.There’s Louis XV, Louis XVI, Marie Antoinette, Napoleon, Balzac… Talk. Know yourself. Although I remember my grandmother saying, “I’m never wrong. I am always right. But when I was wrong, I was right to be wrong.”Customers will always go for name brands, especially those with a history of excellence in craftsmanship. They will always go for quality. Time is a luxury when it comes to making bags. For example, it may take a bag that requires 21,000 stitches, two years to be finished. Like in love, you have to be patient.

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