The series — which takes viewers into a world that mimics traditional TV shows — follows an old-school TV schedule, premiering a new episode every week as opposed to the Netflix binge model, where an entire season is released all at once. But here's the weird part: new episodes premiere every Friday at 3am on the East Coast and at midnight out West.
"The rationale behind the midnight PT drop is global alignment around a time that works best for content to sunrise across all time zones," a Disney spokesperson told CNN Business. Disney+, for example, is available not just in the US, but also in Canada, Germany, Spain, India, France, Japan, Australia, Brazil, and several other countries.
In addition to finding a global sweet spot in terms of timing, there are also Disney+'s servers to consider.
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